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Principles of Marketing  

Last Updated: Feb 5, 2016 URL: Print Guide

Databases Print Page

Related Library Subject Guides

Related guides by Linda Kramer, Instructional Services Librarian:

  • Business Sources
    Use the more inclusive Business Sources guide for print and online company and industry information and small business resources.
  • Government Information
    This guide outlines key sources for branches of the government, federal agency information, and Census products.

Ask a Librarian

Contact us with your questions and consider scheduling an appointment for a research consultation with me or one of our reference librarians.

Linda Kramer
Reference and Instruction Librarian

Send Me an Email

Business Databases

Use your MyJSC ID to login to these databases from off-campus.

  • Business Insights: Essentials  
    Research and compare companies or industries using industry rankings, company profiles, market share data, investment reports, charts, graphs, and association profiles. Reference sources include Market Share Reporter, Business Rankings Annual, Encyclopedia of American Industries and more.
  • Business Source Premier  Icon
    Thousands of case studies, market research reports, trade publications and journals are mounted on this database. Experiment with terms and phrases such as women consumers, market segmentation, brand name products, demographic surveys, marketing and psychological aspects.
  • LexisNexis Academic  Icon
    Search by company name or ticker symbol. Hoover Company Records include an overview, financials, current news, industry classification and competitors.

Access to Databases

Note: Off-campus access to article databases is available only for registered students, faculty and staff with a MyJSC login ID and password. Visitors to the library may use our public computers for access to the Internet and our subscription databases. 

Interlibrary Loan--Articles

If you locate an article citation in a database, but the full text is not available online, you may place a request through interlibrary loan. Our databases provide links to interlibrary loan forms which may be used by JSC students, faculty and staff. Check the Interlibrary Loan Services page for more information.

See Also

Several of our databases offer searching by industrial codes.  The North American Industry Classification System was developed in 1997, has been revised every five years and replaced the original Standard Industrial Classification code.  The 2012 NAICS is now available with cross references between the different editions. The print edition is located at the Reference Desk at [REF DESK]338.01/N811/2012.

Find Journals

  • Find Journals
    Use this link to locate titles that are in full text in our databases, in print in our library collection, or that are freely available through open access on the Web. Search by known title, or select from the drop down menu to enter keywords in titles. Use the links below to browse by subject area.

    A select list of magazines, newspapers, scholarly journals and trade periodicals includes:

    Bloomberg Business Week
    Harvard Business Review
    Hotel & Motel Management
    New York Times
    Survey of Current Business
    Wall Street Journal
  • Business Journals
  • Advertising
  • Finance
  • Marketing
  • Management

Updates and revisions by Linda Kramer


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